University of Wisconsin Executive Education - Integrated Customer Communications — Madison, WI
Optimize your online efforts
After more than a decade of online marketing, companies are still struggling to find the best ways to use the web to promote themselves and build relationships with their customers. Our proven, practical tips will help you to get higher search engine rankings, make your e-mails filter-friendly — yet compliant! — and deliver relevant customer-focused website content.
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In this article for ClickZ, Netconcepts’ lead strategist PJ Fusco highlights how many big brands fail to grasp the relevance of unbranded search terms when determining an SEO strategy. She asks the big question: “What have you done to earn top natural search results for “it” (unbranded search results).
Too many big brands are putting up barriers to search engines crawling for unbranded search terms, she says. She goes on to suggest ways in which sites can be more search engine friendly.
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So many designers of e-mail campaigns make the fatal mistake of designing the e-mail to be viewed in its entirety. E-mail doesn’t work like that. E-mail is scrolled through and in very small windows.
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Emergency Medical Products Inc. sells emergency medical supplies and equipment to fire fighters and EMS professionals. In other words, each sale isn’t just money in their virtual cash register; it’s as if somebody’s life depends on it!
This online catalog site is powered by our GravityMarket ecommerce platform which means it is search engine friendly out of the gates, with an intuitive feature rich website for customers and a powerful administrative interface for our client. Among other things, the site supports “EZ Ordering” by SKU or item number. They are also embracing the concept that “markets are conversations,” having just started a blog.
[ database | client admin cms | SEO ]
Visit the site: Emergency Medical Products
As a brand owner, it is important to recognize the role in which search marketing plays in the wider marketing mix and understand that it is more than sprinkling a handful of keywords on pages. Natural search marketing or search engine optimization is more than just keywords.
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The firm that built the site for Wild Planet believes they have done a pretty good job of optimizing ShopWildPlanet.com. Let’s see if their confidence is well founded…
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Really Simple Syndication (RSS) is a great way to deliver content into the hands of potential website visitors. It is also a channel for syndicating your content onto others’ websites, which equates to free inbound links. Netconcepts’ founder and president Stephan Spencer shares some crucial tactics for maximizing the SEO benefit of your site’s RSS feeds.
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The clock is ticking. Holiday shopping season is just around the corner. More customers will turn to your Web site than ever before. That means it’s time to tune it up for maximum search engine visibility. Here are nine traffic-building tips that’ll make your site sing “Happy Holidays” long after the season is done.
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“What were they thinking?” Netconcepts’ lead search strategist Pat Fusco ponders in this article for ClickZ. She goes on to share common SEO blunders and bloopers, including sites that don’t have a unique selling point for visitors, ugly search results thanks to JavaScript or Flash navigation, and those that overlook the value of inbound links.
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Search engine marketers are becoming anxious. It could have something to do with the frenzied preparations getting websites holiday-ready. Netconcepts’ lead search strategist Pat Fusco, writing for ClickZ goes on to highlight the most effective things that a company can do to prepare for the code freeze, like planning ahead for search engine visibility, linking to placeholders for holiday specials like free shipping and gift wrapping, optimizing those special deals or gift ideas pages now, more frequent postings to the company blog, and not overlooking those year-round initiatives like link building.
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